NEW YORK, NY (April 29, 2020) – Today, Sailor Jerry Spiced Rum launches #SupportYourArtist, a global social media campaign aimed to help raise money and awareness for tattoo artists impacted by Covid-19. To honor Norman “Sailor Jerry” Collins and the artists whose work speaks for itself, Sailor Jerry Spiced Rum will launch the #SupportYourArtist campaign by pre-purchasing original Sailor Jerry tattoos from 10 artists around the globe including four in the United States, with the mission to put tattoo artists back to work. 

#SupportYourArtist will be an ongoing initiative where Sailor Jerry Spiced Rum will encourage consumers to participate and support their favorite local artists by purchasing some of their artwork, flash sheets or like Sailor Jerry, pre-purchasing tattoos during this pandemic. Sailor Jerry Spiced Rum will give $1,000 to the following U.S. tattoo artists: Keith Underwood from Austin Tattoo Company, Isaac Combs from Chapter One, Michelle Myles from Daredevil, and Greg Christian from Tattoo Faction to promote and giveaway original Sailor Jerry tattoos of their choice while sharing how fans can help support their community. 

“True to our brand heritage, this campaign was crafted to honor and support many of those we’re fortunate enough to call our friends and traditional tattoo artists around the Globe,” said Gemma Kane, Sailor Jerry Spiced Rum Global Brand & Culture Ambassador. “We’re buying future tattoos and driving awareness on how you too can #SupportYourArtist.” 

Starting Saturday, May 9, Sailor Jerry Spiced Rum will begin the ‘Bunker Bar’ series, where fans can join Sailor Jerry’s live Instagram and interact with the participating tattoo artists. Every week, ‘Bunker Bar’ will feature different tattoo artists for a live Q&A, bring to life ‘how to’ draw your favorite Sailor Jerry iconic flash designs and more all while sipping on Sailor Jerry cocktails. 

“Sailor Jerry Spiced Rum originated from old school tattooing, and it’s at the heart of what Sailor Jerry is,” says Josh Hayes, Senior Brand Manager of Sailor Jerry Spiced Rum. “We want to be there for the tattoo artists that have always been there for us.”

You can follow along on @sailorjerry Instagram for the ‘Bunker Bar’ schedule and details on how to tune in. To keep up with the artists around the globe, you can follow their Instagram channels: Keith Underwood from Underwood Austin Tattoo Company @underwoodtatoo, Isaac Combs from Chapter One @issacjctattoo, Greg Christian from Tattoo Faction @gregchristian4130, Michelle Myles from Daredevil @daredevilmichelle, Aaron Hingston from Hen’s Teeth Tattoo Co. @Aaron_Hingston, Patty from The Lions Den Tattoo @Luxuryseals, Robert Poliri from Black Cobrata Tattoo Glasglow @Roberto_poliri_tattooer, Adrian Willard from Tiger Temple Studio @adrianwillard, Foxy Lady from Dildo Tattoo @foxy_lady11, Manny from Homeward Bound @Manny_tattooer, and Haris Nez from 7th Sense @haris.nez. To learn more about Sailor Jerry Spiced Rum, visit

RESPECT HIS LEGACY. DRINK SAILOR JERRY RESPONSIBLY. NEVER DRINK & DRIVE. 2020 Sailor Jerry Rum, 46% Alc./Vol. William Grant & Sons, Inc. New York, NY.


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PR Contacts

Joe Gallo | Erica Harms |
203.644.3354 | 516.404.1827


William Grant & Sons

Rachel Duc


About Sailor Jerry Spiced Rum
Sailor Jerry Spiced Rum was created to honor Norman “Sailor Jerry” Collins, a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor and himself as the undisputed father of American old school tattooing. Crafted in the traditional Navy way by William Grant & Sons, Sailor Jerry Spiced Rum is bold and smooth, with hints of caramel and vanilla. Just like the man who inspired it, this 92-proof rum speaks for itself and holds itself to the traditional values and standards of craftsmanship that Norman Collins espoused. Made in America from Caribbean Rum and blended with spices including ginger, cinnamon, clove and vanilla, Sailor Jerry Spiced Rum is an exceptionally smooth drink with an ABV of 46%. From the liquid itself to the packaging, every detail of Sailor Jerry Spiced Rum stays true to the vision of Norman “Sailor Jerry” Collins. For more information, visit or follow and


About William Grant & Sons

William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.

William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 12 times over the past 13 years, including the most recent award in 2019.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Fistful of Bourbon, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit